Funnels can be complicated … truly made complex, so complicated that the majority of people quit prior to they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page? Showheroff Samcart
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right?Showheroff Samcart
Well, it certainly caught on due to the fact that Samcart has the ability to charge very high costs for this pledge:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the rate.
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Showheroff Samcart
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its ability to remove their pain or achieve their wanted condition
Action: give them the chance to buy
Most sales funnels extend these steps throughout multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each idea listed below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually expired … However make certain you register, since I have big plans for funnel contractors in the works soon!Showheroff Samcart
This basic (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA design.Showheroff Samcart
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be real. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond … Customers are skeptical. Social evidence is the very best psychological weapon we have to persuade individuals.
There is a lot information out there that it is incredibly hard to know which to trust.Showheroff Samcart
Social evidence provides us a simple way out … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they have actually made it this far, it suggests they’re almost ready to buy. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid item assurance is everything about.Showheroff Samcart
Testimonials have shown that your item has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item assurance.
There are several effective formats for guarantees:
30+ day refund 110% money back warranty.
Your client wishes to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is basic, but so essential.
You require actually to request for their cash and take it!
Here’s where your checkout kind comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Don’t wish to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you an introduction of present best practices. I hope you enjoyed it. Furthermore, it’s important to dispel the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!