Funnels can be made complex … truly made complex, so complex that many people give up prior to they introduce their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Shopsite Shopping Cart Software
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the right structure to convert cold traffic into clients …
Pretty cool idea, right?Shopsite Shopping Cart Software
Well, it definitely caught on due to the fact that Samcart has the ability to charge very high costs for this pledge:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be replicated at a fraction of the rate.
In fact, using Cartflows and your preferred WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Shopsite Shopping Cart Software
A typical way to do this is what’s referred to as the “AIDA” model:
Shopsite Shopping Cart Software
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its ability to remove their pain or achieve their preferred condition
Action: provide the opportunity to buy
The majority of sales funnels extend these steps throughout multiple pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each idea below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually ended … But make certain you sign up, because I have big prepare for funnel builders in the works quickly!Shopsite Shopping Cart Software
This easy (however efficient) page structure consists of all the components of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to build trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Shopsite Shopping Cart Software
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond … Customers are skeptical. Social evidence is the very best psychological weapon we have to persuade people.
There is a lot info out there that it is exceptionally hard to know which to trust.Shopsite Shopping Cart Software
Social proof offers us an easy escape … if countless individuals have already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re almost ready to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item assurance is all about.Shopsite Shopping Cart Software
Reviews have actually revealed that your item has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product guarantee.
There are a number of effective formats for service warranties:
30+ day money back 110% money back assurance.
Your customer wishes to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is simple, however so important.
You require actually to request their cash and take it!
Here’s where your checkout kind comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Do not wish to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of current finest practices. I hope you enjoyed it. In addition, it is very important to eliminate the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!