Funnels can be made complex … really complicated, so complicated that the majority of people give up before they release their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Shopsite® 12 Sp3 Shopping Cart Software
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the best structure to transform cold traffic into customers …
Pretty cool concept, right?Shopsite® 12 Sp3 Shopping Cart Software
Well, it certainly caught on since Samcart has the ability to charge very high rates for this pledge:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the price.
In fact, using Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Shopsite® 12 Sp3 Shopping Cart Software
A common method to do this is what’s called the “AIDA” design:
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In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its capability to remove their discomfort or attain their desired condition
Action: give them the opportunity to buy
Many sales funnels extend these steps across numerous pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept listed below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The free One Page Funnel has ended … However ensure you sign up, because I have big plans for funnel contractors in the works quickly!Shopsite® 12 Sp3 Shopping Cart Software
This easy (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there are enough bad online marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Shopsite® 12 Sp3 Shopping Cart Software
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond … Customers are hesitant. Social proof is the best psychological weapon we have to convince people.
There is so much details out there that it is exceptionally hard to know which to trust.Shopsite® 12 Sp3 Shopping Cart Software
Social evidence gives us a simple way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they’ve made it this far, it means they’re nearly all set to buy. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is all about.Shopsite® 12 Sp3 Shopping Cart Software
Testimonials have revealed that your item has actually worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item assurance.
There are several effective formats for guarantees:
30+ day money back 110% cash back assurance.
Your client wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, but so essential.
You require actually to request for their cash and take it!
Here’s where your checkout form is available in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not want to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide provided you an introduction of present finest practices. I hope you enjoyed it. In addition, it is very important to dispel the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!