Funnels can be made complex … really complicated, so complex that most people quit before they release their very first real project. What if you could streamline this and put a sales funnel on a single page? Shopping Cart Software That Integration With Expressionengine
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the best structure to transform cold traffic into consumers …
Pretty cool concept, right?Shopping Cart Software That Integration With Expressionengine
Well, it definitely caught on because Samcart is able to charge extremely high rates for this promise:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Shopping Cart Software That Integration With Expressionengine
A typical way to do this is what’s known as the “AIDA” model:
Shopping Cart Software That Integration With Expressionengine
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your item and its capability to remove their discomfort or attain their preferred condition
Action: provide the opportunity to purchase
Most sales funnels extend these actions throughout multiple pages, processes, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each principle listed below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually expired … But make certain you sign up, since I have big prepare for funnel contractors in the works quickly!Shopping Cart Software That Integration With Expressionengine
This simple (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice lousy online marketers out there already.
Specify with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Shopping Cart Software That Integration With Expressionengine
You can use several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too great to be true. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond … Customers are doubtful. Social proof is the best mental weapon we need to encourage individuals.
There is so much details out there that it is extremely tough to know which to trust.Shopping Cart Software That Integration With Expressionengine
Social proof provides us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re nearly all set to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item assurance is all about.Shopping Cart Software That Integration With Expressionengine
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item warranty.
There are several successful formats for service warranties:
30+ day cash back 110% money back guarantee.
Your customer wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, however so crucial.
You need actually to ask for their money and take it!
Here’s where your checkout type can be found in.
The main objective of this action is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an overview of current best practices. I hope you enjoyed it. Moreover, it’s important to dispel the idea that a specific tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!