Funnels can be complicated … actually complicated, so complicated that many people give up prior to they release their first real campaign. What if you could simplify this and put a sales funnel on a single page? Shopping Cart Software That Handles Taxes
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the best structure to convert cold traffic into clients …
Pretty cool idea, right?Shopping Cart Software That Handles Taxes
Well, it certainly caught on since Samcart is able to charge very high costs for this pledge:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Shopping Cart Software That Handles Taxes
A common way to do this is what’s known as the “AIDA” design:
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In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your item and its ability to eliminate their discomfort or accomplish their wanted condition
Action: give them the chance to purchase
Many sales funnels extend these steps across numerous pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each concept below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has expired … However make certain you register, since I have big plans for funnel home builders in the works quickly!Shopping Cart Software That Handles Taxes
This easy (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there suffice crappy marketers out there already.
Be specific with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Shopping Cart Software That Handles Taxes
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond … Consumers are skeptical. Social proof is the best psychological weapon we have to persuade individuals.
There is so much details out there that it is extremely hard to know which to trust.Shopping Cart Software That Handles Taxes
Social evidence provides us an easy way out … if thousands of people have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they have actually made it this far, it indicates they’re nearly prepared to purchase. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product warranty is all about.Shopping Cart Software That Handles Taxes
Reviews have shown that your item has worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with an item warranty.
There are numerous effective formats for guarantees:
30+ day money back 110% cash back assurance.
Your client wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, however so essential.
You require really to request for their money and take it!
Here’s where your checkout form can be found in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it’s important to dispel the concept that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!