Funnels can be made complex … actually complicated, so complicated that most people give up before they introduce their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Shopping Cart Software That Connects Any Gateway
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?Shopping Cart Software That Connects Any Gateway
Well, it definitely caught on because Samcart has the ability to charge very high prices for this promise:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a fraction of the rate.
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Shopping Cart Software That Connects Any Gateway
A typical way to do this is what’s known as the “AIDA” design:
Shopping Cart Software That Connects Any Gateway
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its capability to remove their discomfort or accomplish their wanted condition
Action: provide the opportunity to purchase
The majority of sales funnels extend these actions throughout numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each concept listed below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has expired … But ensure you register, due to the fact that I have huge plans for funnel builders in the works quickly!Shopping Cart Software That Connects Any Gateway
This simple (but effective) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Shopping Cart Software That Connects Any Gateway
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond … Clients are hesitant. Social proof is the best mental weapon we have to convince people.
There is so much info out there that it is incredibly hard to know which to trust.Shopping Cart Software That Connects Any Gateway
Social proof provides us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Bold Assurance
If they’ve made it this far, it suggests they’re almost ready to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid product guarantee is everything about.Shopping Cart Software That Connects Any Gateway
Testimonials have shown that your item has actually worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product assurance.
There are a number of effective formats for guarantees:
30+ day money back 110% money back warranty.
Your consumer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, but so crucial.
You require actually to ask for their cash and take it!
Here’s where your checkout form comes in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not want to deliver anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an overview of current finest practices. I hope you enjoyed it. Additionally, it is necessary to dispel the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!