Funnels can be made complex … actually complicated, so complicated that the majority of people give up before they release their first real campaign. What if you could simplify this and put a sales funnel on a single page? Shopping Cart Software Php
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the best structure to convert cold traffic into customers …
Pretty cool idea, right?Shopping Cart Software Php
Well, it absolutely caught on because Samcart is able to charge extremely high rates for this guarantee:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the price.
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Shopping Cart Software Php
A common way to do this is what’s called the “AIDA” design:
Shopping Cart Software Php
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its capability to eliminate their discomfort or accomplish their preferred condition
Action: provide the chance to purchase
The majority of sales funnels extend these actions throughout several pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each principle below (as well as a link to download the whole funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has ended … However ensure you sign up, since I have huge plans for funnel builders in the works soon!Shopping Cart Software Php
This simple (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice lousy marketers out there currently.
Specify with your headlines – don’t simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Shopping Cart Software Php
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond … Consumers are hesitant. Social evidence is the very best mental weapon we have to persuade individuals.
There is a lot information out there that it is extremely difficult to know which to trust.Shopping Cart Software Php
Social evidence offers us an easy way out … if thousands of people have currently trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Bold Guarantee
If they have actually made it this far, it means they’re nearly prepared to buy. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.Shopping Cart Software Php
Reviews have revealed that your item has worked for others … however your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item warranty.
There are a number of successful formats for warranties:
30+ day money back 110% refund guarantee.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is easy, however so crucial.
You need in fact to request their cash and take it!
Here’s where your checkout type comes in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you an introduction of current best practices. I hope you enjoyed it. Additionally, it is essential to dispel the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!