Funnels can be made complex … really made complex, so complicated that many people give up prior to they release their first real campaign. What if you could streamline this and put a sales funnel on a single page? Shopping Cart Software Paypal
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?Shopping Cart Software Paypal
Well, it absolutely caught on since Samcart has the ability to charge incredibly high costs for this pledge:
Samcart gives you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Shopping Cart Software Paypal
A typical method to do this is what’s called the “AIDA” model:
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In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its ability to eliminate their discomfort or achieve their desired condition
Action: give them the opportunity to buy
Many sales funnels extend these steps across multiple pages, processes, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More information on each concept listed below (in addition to a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has actually expired … However ensure you register, due to the fact that I have big plans for funnel builders in the works soon!Shopping Cart Software Paypal
This simple (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA model.Shopping Cart Software Paypal
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be real. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond … Customers are doubtful. Social evidence is the best mental weapon we need to encourage individuals.
There is a lot information out there that it is exceptionally tough to understand which to trust.Shopping Cart Software Paypal
Social evidence provides us an easy escape … if countless people have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they’ve made it this far, it means they’re almost ready to purchase. Now you just require that last small touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.Shopping Cart Software Paypal
Reviews have shown that your product has actually worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product warranty.
There are numerous effective formats for guarantees:
30+ day cash back 110% cash back assurance.
Your customer wants to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is easy, but so important.
You need really to request for their cash and take it!
Here’s where your checkout form is available in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an overview of present finest practices. I hope you enjoyed it. In addition, it is necessary to dispel the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!