Funnels can be complicated … really made complex, so complex that the majority of people quit prior to they launch their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Shopping Cart Software Keywords
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right?Shopping Cart Software Keywords
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high rates for this promise:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Shopping Cart Software Keywords
A typical method to do this is what’s called the “AIDA” model:
Shopping Cart Software Keywords
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its capability to remove their pain or accomplish their wanted condition
Action: give them the opportunity to buy
Most sales funnels extend these actions throughout numerous pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each principle listed below (as well as a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually expired … But make sure you register, because I have big plans for funnel contractors in the works soon!Shopping Cart Software Keywords
This basic (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there suffice lousy marketers out there already.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.Shopping Cart Software Keywords
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond … Customers are skeptical. Social proof is the best mental weapon we have to encourage individuals.
There is so much info out there that it is exceptionally challenging to know which to trust.Shopping Cart Software Keywords
Social proof provides us an easy escape … if countless people have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they’ve made it this far, it suggests they’re nearly ready to buy. Now you just need that last small touch to make them buy …
And that’s what a rock-solid product guarantee is all about.Shopping Cart Software Keywords
Testimonials have actually shown that your item has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with an item warranty.
There are a number of effective formats for warranties:
30+ day refund 110% money back assurance.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, but so crucial.
You require really to ask for their money and take it!
Here’s where your checkout form is available in.
The primary goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you an overview of present best practices. I hope you enjoyed it. Moreover, it is essential to resolve the idea that a particular tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!