Funnels can be complicated … really made complex, so complex that many people quit before they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? Shopping Cart Software Is Attached To A Database To Store Products And Orders
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the best structure to convert cold traffic into clients …
Pretty cool concept, right?Shopping Cart Software Is Attached To A Database To Store Products And Orders
Well, it absolutely caught on because Samcart is able to charge very high rates for this guarantee:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Shopping Cart Software Is Attached To A Database To Store Products And Orders
A typical way to do this is what’s called the “AIDA” model:
Shopping Cart Software Is Attached To A Database To Store Products And Orders
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your item and its capability to remove their discomfort or achieve their desired condition
Action: give them the chance to buy
The majority of sales funnels extend these actions throughout several pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each principle listed below (as well as a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has expired … But make sure you sign up, because I have big plans for funnel home builders in the works soon!Shopping Cart Software Is Attached To A Database To Store Products And Orders
This easy (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there are enough lousy marketers out there currently.
Specify with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Shopping Cart Software Is Attached To A Database To Store Products And Orders
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond … Customers are doubtful. Social proof is the very best psychological weapon we need to convince people.
There is so much details out there that it is incredibly challenging to understand which to trust.Shopping Cart Software Is Attached To A Database To Store Products And Orders
Social evidence gives us an easy escape … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they have actually made it this far, it implies they’re practically ready to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product guarantee is everything about.Shopping Cart Software Is Attached To A Database To Store Products And Orders
Testimonials have actually revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with a product guarantee.
There are numerous effective formats for service warranties:
30+ day money back 110% refund assurance.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, however so important.
You need in fact to request for their cash and take it!
Here’s where your checkout kind comes in.
The main goal of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial offered you a summary of current finest practices. I hope you enjoyed it. Additionally, it is necessary to resolve the idea that a specific tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!