Funnels can be complicated … actually made complex, so complicated that the majority of people give up prior to they release their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Shopping Cart Software I Can Host
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right?Shopping Cart Software I Can Host
Well, it certainly caught on due to the fact that Samcart is able to charge extremely high rates for this pledge:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Shopping Cart Software I Can Host
A typical method to do this is what’s called the “AIDA” model:
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In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your item and its capability to eliminate their discomfort or accomplish their wanted condition
Action: provide the opportunity to buy
Many sales funnels extend these steps throughout numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each principle below (along with a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has actually expired … But make sure you sign up, because I have big prepare for funnel builders in the works soon!Shopping Cart Software I Can Host
This basic (however efficient) page structure includes all the components of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.Shopping Cart Software I Can Host
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be true. That’s where the next part can be found in.
3. Consumer Testimonials in 2019 and beyond … Consumers are skeptical. Social evidence is the very best psychological weapon we have to encourage people.
There is so much details out there that it is exceptionally difficult to understand which to trust.Shopping Cart Software I Can Host
Social proof offers us a simple escape … if thousands of individuals have currently trusted you and they still look happy … then it’s probably a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it indicates they’re almost ready to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item warranty is everything about.Shopping Cart Software I Can Host
Testimonials have actually shown that your product has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item warranty.
There are several successful formats for warranties:
30+ day refund 110% cash back warranty.
Your consumer wants to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, but so crucial.
You require in fact to request their cash and take it!
Here’s where your checkout type comes in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request for 40 information points that you do not need.
Do not wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of present finest practices. I hope you enjoyed it. Additionally, it is very important to dispel the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!