Funnels can be complicated … truly made complex, so complicated that most people quit before they introduce their very first real project. What if you could streamline this and put a sales funnel on a single page? Shopping Cart Software Have Purchase History
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the right structure to convert cold traffic into customers …
Pretty cool idea, right?Shopping Cart Software Have Purchase History
Well, it certainly caught on due to the fact that Samcart has the ability to charge incredibly high rates for this pledge:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Shopping Cart Software Have Purchase History
A common method to do this is what’s called the “AIDA” design:
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In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its capability to eliminate their discomfort or achieve their desired condition
Action: give them the chance to buy
Many sales funnels extend these actions throughout multiple pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More information on each principle below (as well as a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has expired … However ensure you register, because I have huge prepare for funnel contractors in the works quickly!Shopping Cart Software Have Purchase History
This basic (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Shopping Cart Software Have Purchase History
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond … Customers are hesitant. Social evidence is the very best psychological weapon we need to encourage people.
There is so much information out there that it is exceptionally challenging to know which to trust.Shopping Cart Software Have Purchase History
Social evidence offers us an easy escape … if countless people have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Guarantee
If they have actually made it this far, it indicates they’re nearly prepared to purchase. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.Shopping Cart Software Have Purchase History
Reviews have actually shown that your item has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product assurance.
There are numerous successful formats for guarantees:
30+ day cash back 110% cash back warranty.
Your consumer wishes to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, however so important.
You need really to request their cash and take it!
Here’s where your checkout kind is available in.
The main goal of this action is making the process as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Don’t want to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide offered you an overview of present finest practices. I hope you enjoyed it. Additionally, it is very important to dispel the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!