Funnels can be made complex … actually made complex, so complex that the majority of people quit before they release their first real campaign. What if you could streamline this and put a sales funnel on a single page? Shopping Cart Software For WordPress
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?Shopping Cart Software For WordPress
Well, it certainly caught on because Samcart is able to charge extremely high costs for this guarantee:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the cost.
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Shopping Cart Software For WordPress
A common way to do this is what’s referred to as the “AIDA” design:
Shopping Cart Software For WordPress
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its capability to remove their discomfort or attain their desired condition
Action: provide the opportunity to purchase
Most sales funnels extend these steps across multiple pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each concept listed below (along with a link to download the whole funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has ended … However make sure you sign up, due to the fact that I have huge prepare for funnel home builders in the works quickly!Shopping Cart Software For WordPress
This easy (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy marketers out there currently.
Specify with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Shopping Cart Software For WordPress
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be real. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond … Consumers are skeptical. Social evidence is the best psychological weapon we need to encourage people.
There is a lot info out there that it is exceptionally tough to understand which to trust.Shopping Cart Software For WordPress
Social proof provides us an easy way out … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Assurance
If they’ve made it this far, it means they’re nearly ready to purchase. Now you simply require that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.Shopping Cart Software For WordPress
Testimonials have actually revealed that your product has actually worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item guarantee.
There are several successful formats for guarantees:
30+ day money back 110% cash back assurance.
Your customer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is basic, but so crucial.
You need actually to request their cash and take it!
Here’s where your checkout kind is available in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of existing best practices. I hope you enjoyed it. Furthermore, it is very important to dispel the idea that a specific tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!