Funnels can be complicated … actually complicated, so complex that most people give up before they launch their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Shopping Cart Software For Website Case Studies
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?Shopping Cart Software For Website Case Studies
Well, it absolutely caught on since Samcart is able to charge extremely high costs for this guarantee:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Shopping Cart Software For Website Case Studies
A common way to do this is what’s called the “AIDA” model:
Shopping Cart Software For Website Case Studies
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its ability to eliminate their pain or achieve their desired condition
Action: give them the opportunity to buy
The majority of sales funnels extend these steps throughout multiple pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly perform each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete evaluation).
More information on each concept below (along with a link to download the whole funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … But ensure you register, because I have huge plans for funnel contractors in the works quickly!Shopping Cart Software For Website Case Studies
This basic (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and support in the remainder of the page.
1.Never lie … seriously – there are enough bad marketers out there currently.
Specify with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Shopping Cart Software For Website Case Studies
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next part is available in.
3. Customer Testimonials in 2019 and beyond … Clients are doubtful. Social evidence is the very best mental weapon we need to persuade individuals.
There is a lot details out there that it is exceptionally difficult to understand which to trust.Shopping Cart Software For Website Case Studies
Social evidence provides us an easy way out … if thousands of people have currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they’ve made it this far, it implies they’re nearly ready to buy. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item guarantee is all about.Shopping Cart Software For Website Case Studies
Testimonials have revealed that your item has worked for others … but your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with an item guarantee.
There are numerous successful formats for service warranties:
30+ day refund 110% refund warranty.
Your customer wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, however so crucial.
You need actually to request their cash and take it!
Here’s where your checkout type can be found in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not need.
Do not want to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an introduction of present best practices. I hope you enjoyed it. Furthermore, it’s important to dispel the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!