Funnels can be complicated … truly complicated, so complex that the majority of people quit prior to they release their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Shopping Cart Software Design Atlanta
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?Shopping Cart Software Design Atlanta
Well, it certainly caught on since Samcart has the ability to charge extremely high rates for this promise:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the rate.
In fact, using Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Shopping Cart Software Design Atlanta
A typical way to do this is what’s referred to as the “AIDA” model:
Shopping Cart Software Design Atlanta
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your item and its capability to eliminate their discomfort or achieve their preferred condition
Action: give them the chance to buy
The majority of sales funnels extend these steps across several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly execute each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More details on each concept listed below (as well as a link to download the entire funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has ended … But make certain you sign up, due to the fact that I have huge plans for funnel contractors in the works quickly!Shopping Cart Software Design Atlanta
This basic (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there are enough crappy online marketers out there already.
Be specific with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Shopping Cart Software Design Atlanta
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond … Consumers are hesitant. Social proof is the very best mental weapon we need to convince people.
There is so much information out there that it is exceptionally hard to understand which to trust.Shopping Cart Software Design Atlanta
Social proof provides us an easy escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Assurance
If they have actually made it this far, it implies they’re practically all set to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid product assurance is all about.Shopping Cart Software Design Atlanta
Testimonials have actually revealed that your product has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product warranty.
There are numerous successful formats for guarantees:
30+ day cash back 110% cash back warranty.
Your client wishes to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, but so essential.
You require really to request their cash and take it!
Here’s where your checkout form is available in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Don’t want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide provided you an overview of present best practices. I hope you enjoyed it. Additionally, it is very important to eliminate the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!