Funnels can be made complex … actually made complex, so complex that most people give up prior to they introduce their first real campaign. What if you could streamline this and put a sales funnel on a single page? Shopping Cart Software By Bigcommerce Baxter
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?Shopping Cart Software By Bigcommerce Baxter
Well, it definitely caught on due to the fact that Samcart is able to charge extremely high rates for this pledge:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Shopping Cart Software By Bigcommerce Baxter
A typical method to do this is what’s known as the “AIDA” design:
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In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its ability to eliminate their pain or attain their wanted condition
Action: give them the chance to buy
Many sales funnels extend these steps throughout multiple pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More details on each concept listed below (in addition to a link to download the entire funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has expired … However make certain you sign up, since I have big prepare for funnel builders in the works quickly!Shopping Cart Software By Bigcommerce Baxter
This easy (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Specify with your headings – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Shopping Cart Software By Bigcommerce Baxter
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next part can be found in.
3. Client Testimonials in 2019 and beyond … Customers are hesitant. Social evidence is the best psychological weapon we need to convince individuals.
There is a lot info out there that it is exceptionally difficult to know which to trust.Shopping Cart Software By Bigcommerce Baxter
Social proof gives us a simple escape … if countless individuals have already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Guarantee
If they have actually made it this far, it suggests they’re practically ready to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid product warranty is all about.Shopping Cart Software By Bigcommerce Baxter
Testimonials have revealed that your product has worked for others … however your reader will naturally think:
But what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product assurance.
There are numerous successful formats for service warranties:
30+ day money back 110% refund assurance.
Your client wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is basic, but so crucial.
You need actually to ask for their cash and take it!
Here’s where your checkout kind comes in.
The main goal of this step is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not need.
Do not wish to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This guide offered you an overview of existing best practices. I hope you enjoyed it. In addition, it is essential to resolve the concept that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!