Funnels can be made complex … really complicated, so complex that the majority of people give up prior to they introduce their first genuine project. What if you could streamline this and put a sales funnel on a single page? Shopping Cart Software By Bigcommerce Aitkin
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right?Shopping Cart Software By Bigcommerce Aitkin
Well, it absolutely caught on since Samcart is able to charge incredibly high costs for this promise:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the price.
In fact, using Cartflows and your favorite WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Shopping Cart Software By Bigcommerce Aitkin
A common way to do this is what’s called the “AIDA” design:
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In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your product and its capability to remove their discomfort or accomplish their desired condition
Action: provide the chance to buy
A lot of sales funnels extend these actions across multiple pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly execute each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More details on each idea listed below (along with a link to download the whole funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually ended … However make certain you register, due to the fact that I have huge prepare for funnel builders in the works soon!Shopping Cart Software By Bigcommerce Aitkin
This simple (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a glance at each part.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough lousy online marketers out there already.
Specify with your headings – do not just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to watch an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.Shopping Cart Software By Bigcommerce Aitkin
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next element is available in.
3. Customer Testimonials in 2019 and beyond … Clients are doubtful. Social proof is the very best mental weapon we have to convince individuals.
There is a lot info out there that it is exceptionally tough to know which to trust.Shopping Cart Software By Bigcommerce Aitkin
Social evidence provides us a simple way out … if countless people have already trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they’ve made it this far, it indicates they’re practically prepared to buy. Now you just need that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is everything about.Shopping Cart Software By Bigcommerce Aitkin
Testimonials have actually shown that your item has worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product guarantee.
There are a number of effective formats for guarantees:
30+ day cash back 110% refund warranty.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is easy, however so important.
You require actually to ask for their cash and take it!
Here’s where your checkout type is available in.
The main goal of this action is making the procedure as easy as possible for your users.
Do not request 40 data points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of existing finest practices. I hope you enjoyed it. Moreover, it is very important to eliminate the idea that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!