Funnels can be complicated … truly complicated, so complicated that most people quit prior to they release their first real campaign. What if you could simplify this and put a sales funnel on a single page? Shopping Cart Software Buyable Pins
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the right structure to convert cold traffic into customers …
Pretty cool idea, right?Shopping Cart Software Buyable Pins
Well, it certainly caught on because Samcart is able to charge exceptionally high prices for this pledge:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.
In fact, using Cartflows and your favorite WordPress page home builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Shopping Cart Software Buyable Pins
A common way to do this is what’s referred to as the “AIDA” design:
Shopping Cart Software Buyable Pins
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its ability to eliminate their pain or attain their preferred condition
Action: give them the opportunity to buy
Many sales funnels extend these actions across numerous pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each idea below (in addition to a link to download the whole funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually ended … However make sure you register, because I have huge prepare for funnel contractors in the works quickly!Shopping Cart Software Buyable Pins
This basic (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Be specific with your headlines – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Shopping Cart Software Buyable Pins
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond … Consumers are skeptical. Social evidence is the best psychological weapon we need to convince individuals.
There is a lot details out there that it is extremely difficult to know which to trust.Shopping Cart Software Buyable Pins
Social evidence gives us an easy escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Warranty
If they have actually made it this far, it means they’re nearly prepared to buy. Now you just require that last tiny touch to make them purchase …
And that’s what a rock-solid product warranty is everything about.Shopping Cart Software Buyable Pins
Reviews have shown that your item has worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product assurance.
There are several successful formats for guarantees:
30+ day refund 110% money back assurance.
Your consumer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is basic, however so important.
You need actually to request their cash and take it!
Here’s where your checkout type comes in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide gave you a summary of existing finest practices. I hope you enjoyed it. Moreover, it’s important to resolve the idea that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!