Funnels can be complicated … really complicated, so complex that most people give up prior to they launch their first real project. What if you could simplify this and put a sales funnel on a single page? Shopping Cart Software 2016
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the best structure to convert cold traffic into consumers …
Pretty cool concept, right?Shopping Cart Software 2016
Well, it certainly caught on due to the fact that Samcart is able to charge very high rates for this guarantee:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Shopping Cart Software 2016
A common method to do this is what’s known as the “AIDA” design:
Shopping Cart Software 2016
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its ability to eliminate their pain or attain their desired condition
Action: provide the chance to purchase
A lot of sales funnels extend these steps throughout numerous pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More details on each concept below (along with a link to download the entire funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has expired … But ensure you register, due to the fact that I have huge prepare for funnel contractors in the works quickly!Shopping Cart Software 2016
This basic (however effective) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there suffice crappy marketers out there already.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [preferred state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Shopping Cart Software 2016
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next element can be found in.
3. Customer Testimonials in 2019 and beyond … Consumers are hesitant. Social evidence is the best psychological weapon we have to persuade people.
There is so much details out there that it is incredibly hard to know which to trust.Shopping Cart Software 2016
Social proof offers us a simple escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Assurance
If they have actually made it this far, it suggests they’re nearly ready to purchase. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid product guarantee is all about.Shopping Cart Software 2016
Testimonials have actually revealed that your item has worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product warranty.
There are a number of successful formats for guarantees:
30+ day refund 110% money back warranty.
Your consumer wishes to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is easy, but so crucial.
You need in fact to request for their money and take it!
Here’s where your checkout kind is available in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of current best practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!