Funnels can be complicated … actually complicated, so complicated that the majority of people quit prior to they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Shopping Cart Software 2015
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the right structure to convert cold traffic into consumers …
Pretty cool concept, right?Shopping Cart Software 2015
Well, it certainly caught on because Samcart has the ability to charge exceptionally high costs for this promise:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Shopping Cart Software 2015
A typical way to do this is what’s referred to as the “AIDA” model:
Shopping Cart Software 2015
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its capability to eliminate their discomfort or accomplish their preferred condition
Action: provide the chance to purchase
Most sales funnels extend these actions across several pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each concept listed below (in addition to a link to download the entire funnel!).
Get the entire funnel totally free????
The free One Page Funnel has actually ended … However ensure you sign up, since I have huge plans for funnel home builders in the works soon!Shopping Cart Software 2015
This easy (however reliable) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice crappy online marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Shopping Cart Software 2015
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be real. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the very best mental weapon we have to encourage individuals.
There is a lot info out there that it is extremely tough to know which to trust.Shopping Cart Software 2015
Social proof provides us an easy escape … if countless individuals have already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they’ve made it this far, it implies they’re practically prepared to buy. Now you simply require that last tiny touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.Shopping Cart Software 2015
Testimonials have shown that your product has actually worked for others … however your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product assurance.
There are several successful formats for guarantees:
30+ day refund 110% refund guarantee.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is easy, but so essential.
You need really to request their money and take it!
Here’s where your checkout kind can be found in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide offered you a summary of existing best practices. I hope you enjoyed it. In addition, it’s important to eliminate the concept that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!