Funnels can be complicated … truly complicated, so complicated that most people quit before they release their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Shopping Cart Recovery Software
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the best structure to convert cold traffic into customers …
Pretty cool concept, right?Shopping Cart Recovery Software
Well, it absolutely caught on since Samcart has the ability to charge incredibly high rates for this pledge:
Samcart gives you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Shopping Cart Recovery Software
A typical way to do this is what’s called the “AIDA” design:
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In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your item and its capability to remove their discomfort or achieve their desired condition
Action: give them the opportunity to purchase
Most sales funnels extend these actions throughout multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – check out the full evaluation).
More information on each concept listed below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has expired … But make sure you sign up, due to the fact that I have huge prepare for funnel builders in the works quickly!Shopping Cart Recovery Software
This easy (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
1.Never lie … seriously – there suffice crappy marketers out there currently.
Specify with your headlines – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to achieve a [preferred state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Shopping Cart Recovery Software
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next element is available in.
3. Client Testimonials in 2019 and beyond … Consumers are hesitant. Social proof is the very best mental weapon we need to encourage individuals.
There is a lot information out there that it is incredibly difficult to understand which to trust.Shopping Cart Recovery Software
Social evidence provides us a simple way out … if countless people have currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Warranty
If they have actually made it this far, it suggests they’re nearly prepared to buy. Now you simply need that last small touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.Shopping Cart Recovery Software
Reviews have actually shown that your product has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product assurance.
There are numerous successful formats for service warranties:
30+ day refund 110% cash back warranty.
Your client wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is easy, however so important.
You need really to request their money and take it!
Here’s where your checkout form can be found in.
The primary objective of this step is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of current finest practices. I hope you enjoyed it. Furthermore, it’s important to eliminate the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!