Funnels can be made complex … really complicated, so complicated that the majority of people quit prior to they introduce their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Shopping Cart Php Software
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?Shopping Cart Php Software
Well, it certainly caught on because Samcart is able to charge very high prices for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Shopping Cart Php Software
A common way to do this is what’s referred to as the “AIDA” model:
Shopping Cart Php Software
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its ability to remove their pain or attain their preferred condition
Action: provide the opportunity to buy
The majority of sales funnels extend these steps across multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full review).
More details on each principle below (as well as a link to download the entire funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually expired … But make sure you sign up, since I have huge plans for funnel builders in the works quickly!Shopping Cart Php Software
This easy (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there suffice crappy marketers out there already.
Specify with your headlines – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s simpler to construct trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Shopping Cart Php Software
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond … Customers are hesitant. Social evidence is the very best psychological weapon we have to encourage individuals.
There is so much details out there that it is incredibly hard to understand which to trust.Shopping Cart Php Software
Social proof offers us an easy way out … if thousands of people have actually already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Warranty
If they’ve made it this far, it indicates they’re almost all set to purchase. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.Shopping Cart Php Software
Testimonials have revealed that your product has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item guarantee.
There are a number of successful formats for warranties:
30+ day cash back 110% money back warranty.
Your consumer wishes to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, but so essential.
You require actually to ask for their money and take it!
Here’s where your checkout form comes in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you a summary of present best practices. I hope you enjoyed it. Additionally, it’s important to dispel the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!