Funnels can be complicated … really complicated, so complex that the majority of people give up before they release their very first real campaign. What if you could streamline this and put a sales funnel on a single page? Shopping Cart Open Source Software
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right?Shopping Cart Open Source Software
Well, it absolutely caught on due to the fact that Samcart has the ability to charge incredibly high costs for this promise:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the rate.
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Shopping Cart Open Source Software
A common way to do this is what’s known as the “AIDA” design:
Shopping Cart Open Source Software
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its ability to remove their discomfort or accomplish their wanted condition
Action: provide the opportunity to buy
Many sales funnels extend these steps across multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each concept below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … But ensure you register, due to the fact that I have big prepare for funnel contractors in the works soon!Shopping Cart Open Source Software
This easy (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad marketers out there currently.
Specify with your headings – do not simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire stages of the AIDA model.Shopping Cart Open Source Software
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too excellent to be true. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond … Clients are skeptical. Social proof is the best psychological weapon we need to encourage people.
There is a lot information out there that it is incredibly tough to know which to trust.Shopping Cart Open Source Software
Social proof offers us a simple escape … if countless individuals have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Strong Assurance
If they have actually made it this far, it implies they’re almost ready to purchase. Now you simply require that last small touch to make them purchase …
And that’s what a rock-solid item assurance is all about.Shopping Cart Open Source Software
Testimonials have shown that your item has worked for others … however your reader will naturally believe:
However what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with an item warranty.
There are a number of successful formats for service warranties:
30+ day cash back 110% cash back warranty.
Your consumer wishes to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, but so important.
You need in fact to ask for their money and take it!
Here’s where your checkout form comes in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you a summary of current finest practices. I hope you enjoyed it. In addition, it is essential to eliminate the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!