Funnels can be made complex … actually made complex, so complex that many people give up prior to they introduce their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Shopping Cart For Digital Software Sale
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single websites with the right structure to transform cold traffic into customers …
Pretty cool concept, right?Shopping Cart For Digital Software Sale
Well, it absolutely caught on because Samcart has the ability to charge incredibly high prices for this pledge:
Samcart provides you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Shopping Cart For Digital Software Sale
A typical method to do this is what’s known as the “AIDA” model:
Shopping Cart For Digital Software Sale
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its capability to eliminate their discomfort or accomplish their preferred condition
Action: provide the opportunity to purchase
The majority of sales funnels extend these actions across multiple pages, procedures, emails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More details on each idea below (along with a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … But make sure you register, since I have big prepare for funnel contractors in the works soon!Shopping Cart For Digital Software Sale
This basic (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headlines – don’t just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Shopping Cart For Digital Software Sale
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond … Customers are doubtful. Social proof is the best mental weapon we have to encourage people.
There is so much info out there that it is exceptionally tough to know which to trust.Shopping Cart For Digital Software Sale
Social proof offers us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Guarantee
If they have actually made it this far, it implies they’re almost prepared to buy. Now you just need that last small touch to make them buy …
Which’s what a rock-solid product assurance is all about.Shopping Cart For Digital Software Sale
Testimonials have revealed that your item has worked for others … but your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to assure them with an item guarantee.
There are a number of effective formats for guarantees:
30+ day money back 110% money back warranty.
Your customer wishes to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, but so essential.
You need really to request their money and take it!
Here’s where your checkout type comes in.
The main goal of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not need.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of present finest practices. I hope you enjoyed it. Furthermore, it is essential to dispel the concept that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!