Funnels can be made complex … really made complex, so complicated that the majority of people quit before they launch their very first real project. What if you could streamline this and put a sales funnel on a single page? Shopping Cart Ecommerce Software
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single web page with the right structure to transform cold traffic into clients …
Pretty cool idea, right?Shopping Cart Ecommerce Software
Well, it absolutely caught on because Samcart has the ability to charge very high prices for this guarantee:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the cost.
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Shopping Cart Ecommerce Software
A common method to do this is what’s called the “AIDA” design:
Shopping Cart Ecommerce Software
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its capability to eliminate their discomfort or accomplish their desired condition
Action: give them the opportunity to purchase
The majority of sales funnels extend these steps throughout multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly execute each of these steps. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each idea below (along with a link to download the whole funnel!).
Get the whole funnel for free????
The free One Page Funnel has ended … However make sure you sign up, due to the fact that I have huge prepare for funnel contractors in the works soon!Shopping Cart Ecommerce Software
This simple (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headlines – don’t simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Shopping Cart Ecommerce Software
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be real. That’s where the next component comes in.
3. Client Reviews in 2019 and beyond … Clients are doubtful. Social proof is the very best mental weapon we need to convince people.
There is so much information out there that it is exceptionally challenging to understand which to trust.Shopping Cart Ecommerce Software
Social proof offers us an easy escape … if countless people have currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Guarantee
If they’ve made it this far, it means they’re practically all set to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid product warranty is all about.Shopping Cart Ecommerce Software
Testimonials have revealed that your product has actually worked for others … but your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item assurance.
There are several effective formats for service warranties:
30+ day cash back 110% cash back assurance.
Your customer wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is basic, but so essential.
You require in fact to request for their money and take it!
Here’s where your checkout kind is available in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request for 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial offered you a summary of current best practices. I hope you enjoyed it. Moreover, it is very important to eliminate the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!