Funnels can be made complex … truly made complex, so complex that many people give up prior to they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Shopping Cart Downloadable Software
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single websites with the best structure to transform cold traffic into customers …
Pretty cool idea, right?Shopping Cart Downloadable Software
Well, it absolutely caught on since Samcart is able to charge incredibly high prices for this pledge:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Shopping Cart Downloadable Software
A common method to do this is what’s referred to as the “AIDA” model:
Shopping Cart Downloadable Software
In this particular order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its capability to eliminate their pain or attain their preferred condition
Action: provide the opportunity to purchase
Most sales funnels extend these actions across numerous pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More details on each idea listed below (along with a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has actually ended … But make sure you sign up, due to the fact that I have big prepare for funnel builders in the works soon!Shopping Cart Downloadable Software
This basic (however efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Specify with your headings – do not just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Shopping Cart Downloadable Software
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be real. That’s where the next element is available in.
3. Customer Reviews in 2019 and beyond … Consumers are hesitant. Social proof is the best psychological weapon we have to persuade people.
There is so much information out there that it is exceptionally tough to understand which to trust.Shopping Cart Downloadable Software
Social proof gives us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this extremely well.
4. A Vibrant Assurance
If they’ve made it this far, it indicates they’re nearly ready to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item guarantee is everything about.Shopping Cart Downloadable Software
Reviews have shown that your item has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item assurance.
There are several effective formats for warranties:
30+ day money back 110% cash back assurance.
Your customer wants to be reassured that you will still support them once you have their money.
5. A clear, basic call to action.
This part is simple, but so crucial.
You need really to request their money and take it!
Here’s where your checkout form comes in.
The main goal of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an introduction of current finest practices. I hope you enjoyed it. Moreover, it’s important to resolve the concept that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!