Funnels can be complicated … really complicated, so complicated that the majority of people quit prior to they introduce their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Shopping Cart Design Software
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the right structure to transform cold traffic into customers …
Pretty cool idea, right?Shopping Cart Design Software
Well, it definitely caught on since Samcart has the ability to charge very high prices for this pledge:
Samcart provides you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a portion of the cost.
In fact, utilizing Cartflows and your preferred WordPress page contractor (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Shopping Cart Design Software
A typical way to do this is what’s referred to as the “AIDA” design:
Shopping Cart Design Software
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its ability to eliminate their discomfort or attain their desired condition
Action: give them the opportunity to purchase
Most sales funnels extend these steps throughout several pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these actions. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each concept listed below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The free One Page Funnel has actually ended … However ensure you register, because I have big plans for funnel home builders in the works quickly!Shopping Cart Design Software
This basic (but efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice lousy online marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Shopping Cart Design Software
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond … Consumers are skeptical. Social evidence is the very best psychological weapon we have to convince people.
There is a lot info out there that it is incredibly hard to know which to trust.Shopping Cart Design Software
Social evidence provides us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it suggests they’re practically ready to buy. Now you just require that last small touch to make them buy …
And that’s what a rock-solid product guarantee is everything about.Shopping Cart Design Software
Testimonials have shown that your item has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item assurance.
There are numerous successful formats for guarantees:
30+ day refund 110% money back guarantee.
Your customer wishes to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is simple, but so essential.
You need really to request their cash and take it!
Here’s where your checkout form comes in.
The main objective of this step is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not need.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you an overview of current best practices. I hope you enjoyed it. In addition, it’s important to resolve the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!