Funnels can be complicated … truly complicated, so complex that the majority of people give up before they introduce their first real project. What if you could streamline this and put a sales funnel on a single page? Shopping Cart Accountikng Software Integration
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?Shopping Cart Accountikng Software Integration
Well, it definitely caught on because Samcart is able to charge extremely high rates for this promise:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the rate.
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Shopping Cart Accountikng Software Integration
A typical method to do this is what’s known as the “AIDA” model:
Shopping Cart Accountikng Software Integration
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its ability to eliminate their discomfort or accomplish their wanted condition
Action: provide the opportunity to buy
The majority of sales funnels extend these actions across multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each concept below (as well as a link to download the whole funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has actually ended … But ensure you register, since I have big prepare for funnel builders in the works soon!Shopping Cart Accountikng Software Integration
This basic (but efficient) page structure includes all the components of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough crappy marketers out there already.
Specify with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [preferred state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Shopping Cart Accountikng Software Integration
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next component is available in.
3. Customer Testimonials in 2019 and beyond … Customers are skeptical. Social proof is the best psychological weapon we need to encourage people.
There is a lot details out there that it is extremely challenging to understand which to trust.Shopping Cart Accountikng Software Integration
Social proof gives us an easy escape … if countless people have currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they’ve made it this far, it means they’re practically ready to buy. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item assurance is all about.Shopping Cart Accountikng Software Integration
Testimonials have actually revealed that your item has worked for others … but your reader will naturally believe:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to assure them with a product warranty.
There are several effective formats for warranties:
30+ day money back 110% money back guarantee.
Your client wishes to be assured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is simple, but so important.
You require in fact to request their cash and take it!
Here’s where your checkout type can be found in.
The main goal of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of existing best practices. I hope you enjoyed it. Moreover, it’s important to dispel the idea that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!