Funnels can be made complex … actually made complex, so complicated that the majority of people quit prior to they launch their very first real project. What if you could streamline this and put a sales funnel on a single page? Shopify Sell Online Courses
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Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?Shopify Sell Online Courses
Well, it definitely caught on because Samcart is able to charge extremely high prices for this promise:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page builder (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Shopify Sell Online Courses
A typical method to do this is what’s referred to as the “AIDA” design:
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In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the guarantee of your item and its ability to remove their pain or achieve their wanted condition
Action: provide the opportunity to buy
A lot of sales funnels extend these actions across numerous pages, procedures, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full evaluation).
More information on each principle below (along with a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually ended … But make sure you sign up, because I have huge prepare for funnel contractors in the works soon!Shopify Sell Online Courses
This simple (but reliable) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.Shopify Sell Online Courses
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too great to be true. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond … Customers are doubtful. Social proof is the very best psychological weapon we have to persuade people.
There is so much information out there that it is exceptionally tough to know which to trust.Shopify Sell Online Courses
Social proof gives us a simple escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Bold Warranty
If they’ve made it this far, it means they’re nearly prepared to buy. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item guarantee is all about.Shopify Sell Online Courses
Reviews have shown that your item has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to assure them with a product warranty.
There are numerous successful formats for service warranties:
30+ day refund 110% cash back guarantee.
Your customer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is basic, however so important.
You need in fact to ask for their cash and take it!
Here’s where your checkout form can be found in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of present finest practices. I hope you enjoyed it. In addition, it is necessary to dispel the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!