Funnels can be complicated … actually complicated, so complex that many people give up before they release their very first genuine project. What if you could streamline this and put a sales funnel on a single page? Shopify Sell Online Course
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the right structure to transform cold traffic into customers …
Pretty cool idea, right?Shopify Sell Online Course
Well, it absolutely caught on due to the fact that Samcart is able to charge very high rates for this promise:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.
In fact, using Cartflows and your favorite WordPress page home builder (or even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Shopify Sell Online Course
A typical method to do this is what’s called the “AIDA” model:
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In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your product and its ability to eliminate their discomfort or achieve their wanted condition
Action: provide the opportunity to purchase
Most sales funnels extend these actions across multiple pages, procedures, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the creation procedure. We will construct the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete evaluation).
More details on each idea below (along with a link to download the whole funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has actually expired … But make certain you register, due to the fact that I have huge prepare for funnel contractors in the works soon!Shopify Sell Online Course
This simple (however efficient) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The entire point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headings – don’t simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to go through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Shopify Sell Online Course
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too excellent to be true. That’s where the next element comes in.
3. Customer Testimonials in 2019 and beyond … Consumers are doubtful. Social evidence is the best mental weapon we have to persuade individuals.
There is a lot info out there that it is extremely challenging to understand which to trust.Shopify Sell Online Course
Social evidence offers us a simple way out … if thousands of people have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Warranty
If they have actually made it this far, it means they’re nearly prepared to buy. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is all about.Shopify Sell Online Course
Reviews have actually revealed that your product has worked for others … however your reader will naturally believe:
But what if it just does not work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with a product assurance.
There are several successful formats for warranties:
30+ day refund 110% refund guarantee.
Your customer wishes to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is basic, but so crucial.
You require in fact to request for their cash and take it!
Here’s where your checkout form is available in.
The primary objective of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an overview of existing best practices. I hope you enjoyed it. In addition, it is very important to eliminate the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!