Funnels can be made complex … truly made complex, so complex that the majority of people give up before they launch their first real campaign. What if you could simplify this and put a sales funnel on a single page? Shopify Samcart
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?Shopify Samcart
Well, it certainly caught on since Samcart has the ability to charge very high costs for this pledge:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.
In fact, using Cartflows and your favorite WordPress page builder (or even just Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Shopify Samcart
A typical method to do this is what’s called the “AIDA” design:
In this particular order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its capability to eliminate their pain or accomplish their preferred condition
Action: provide the opportunity to buy
A lot of sales funnels extend these actions throughout multiple pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly perform each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full review).
More information on each principle below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has expired … But make certain you sign up, due to the fact that I have huge plans for funnel contractors in the works quickly!Shopify Samcart
This easy (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each part.
Here’s a quick breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there suffice bad online marketers out there already.
Specify with your headlines – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to enjoy an amusing (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Shopify Samcart
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next part comes in.
3. Customer Reviews in 2019 and beyond … Clients are hesitant. Social evidence is the best psychological weapon we need to convince individuals.
There is so much details out there that it is incredibly tough to know which to trust.Shopify Samcart
Social proof gives us an easy escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it suggests they’re practically ready to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is all about.Shopify Samcart
Testimonials have actually revealed that your item has actually worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with a product guarantee.
There are several effective formats for warranties:
30+ day refund 110% money back assurance.
Your client wants to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is easy, however so essential.
You require actually to request for their money and take it!
Here’s where your checkout kind comes in.
The main goal of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Do not want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout procedure to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of current finest practices. I hope you enjoyed it. Furthermore, it is essential to dispel the concept that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!