Funnels can be complicated … really made complex, so complex that the majority of people quit prior to they launch their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Shopify Online Course Selling
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Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?Shopify Online Course Selling
Well, it certainly caught on because Samcart is able to charge extremely high rates for this promise:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be replicated at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Shopify Online Course Selling
A common way to do this is what’s referred to as the “AIDA” design:
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In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its ability to remove their discomfort or achieve their wanted condition
Action: provide the opportunity to purchase
Many sales funnels extend these steps across several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these actions. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step introduction of the development process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the full evaluation).
More information on each concept listed below (along with a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually expired … However make sure you sign up, since I have big plans for funnel home builders in the works soon!Shopify Online Course Selling
This basic (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a big promise/bold claim that you will back up and support in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there currently.
Specify with your headings – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Shopify Online Course Selling
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond … Consumers are doubtful. Social evidence is the very best psychological weapon we have to persuade individuals.
There is a lot information out there that it is exceptionally tough to understand which to trust.Shopify Online Course Selling
Social evidence gives us an easy way out … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Warranty
If they’ve made it this far, it suggests they’re nearly prepared to purchase. Now you just need that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.Shopify Online Course Selling
Testimonials have revealed that your product has worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your job to reassure them with a product warranty.
There are numerous effective formats for service warranties:
30+ day cash back 110% refund assurance.
Your client wants to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is basic, however so important.
You need in fact to request their money and take it!
Here’s where your checkout type is available in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial gave you an introduction of present finest practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!