Funnels can be made complex … really complicated, so complex that many people quit prior to they launch their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Share My Samcart
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single web page with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?Share My Samcart
Well, it certainly caught on because Samcart has the ability to charge very high prices for this pledge:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Share My Samcart
A typical way to do this is what’s known as the “AIDA” model:
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In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the pledge of your product and its capability to eliminate their discomfort or achieve their preferred condition
Action: provide the chance to buy
The majority of sales funnels extend these steps across numerous pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each idea listed below (along with a link to download the entire funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has expired … However make certain you sign up, because I have big prepare for funnel builders in the works soon!Share My Samcart
This basic (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Some tips:
Never ever lie … seriously – there suffice crappy marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.Share My Samcart
You can use several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be real. That’s where the next component comes in.
3. Client Testimonials in 2019 and beyond … Customers are doubtful. Social evidence is the very best mental weapon we have to persuade individuals.
There is so much information out there that it is exceptionally challenging to know which to trust.Share My Samcart
Social proof gives us a simple escape … if countless individuals have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Assurance
If they’ve made it this far, it implies they’re almost ready to buy. Now you simply need that last small touch to make them buy …
Which’s what a rock-solid item assurance is all about.Share My Samcart
Reviews have actually revealed that your item has actually worked for others … but your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product guarantee.
There are several effective formats for warranties:
30+ day money back 110% money back guarantee.
Your consumer wishes to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is easy, however so crucial.
You require really to request for their money and take it!
Here’s where your checkout type is available in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to deliver anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you a summary of current finest practices. I hope you enjoyed it. Moreover, it is essential to eliminate the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!
