Funnels can be made complex … actually made complex, so complicated that most people give up before they introduce their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Setup Ecommerce For WordPress Sell Online Courses
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single websites with the right structure to convert cold traffic into consumers …
Pretty cool idea, right?Setup Ecommerce For WordPress Sell Online Courses
Well, it absolutely caught on since Samcart is able to charge very high prices for this pledge:
Samcart provides you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the rate.
In fact, utilizing Cartflows and your preferred WordPress page home builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Setup Ecommerce For WordPress Sell Online Courses
A typical method to do this is what’s called the “AIDA” design:
Setup Ecommerce For WordPress Sell Online Courses
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the promise of your product and its capability to eliminate their discomfort or attain their wanted condition
Action: give them the opportunity to buy
Most sales funnels extend these steps throughout multiple pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each principle below (in addition to a link to download the entire funnel!).
Get the entire funnel for free????
The totally free One Page Funnel has actually expired … However make certain you sign up, due to the fact that I have big prepare for funnel contractors in the works soon!Setup Ecommerce For WordPress Sell Online Courses
This basic (however reliable) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each part.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there are enough lousy marketers out there already.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Setup Ecommerce For WordPress Sell Online Courses
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond … Consumers are skeptical. Social evidence is the best psychological weapon we have to encourage individuals.
There is a lot info out there that it is extremely tough to understand which to trust.Setup Ecommerce For WordPress Sell Online Courses
Social evidence provides us a simple escape … if thousands of individuals have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Vibrant Guarantee
If they have actually made it this far, it indicates they’re nearly ready to purchase. Now you just require that last tiny touch to make them buy …
And that’s what a rock-solid item assurance is everything about.Setup Ecommerce For WordPress Sell Online Courses
Testimonials have actually shown that your item has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product warranty.
There are numerous effective formats for guarantees:
30+ day refund 110% money back guarantee.
Your consumer wants to be assured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is easy, however so important.
You require really to request for their money and take it!
Here’s where your checkout type is available in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to ship anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide gave you an introduction of current best practices. I hope you enjoyed it. Furthermore, it’s important to eliminate the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!