Funnels can be complicated … truly made complex, so complicated that the majority of people quit prior to they release their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Selling Skills Online Course
Well, that’s precisely what this tutorial will cover. Have we piqued your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?Selling Skills Online Course
Well, it certainly caught on because Samcart has the ability to charge incredibly high costs for this pledge:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Selling Skills Online Course
A typical method to do this is what’s referred to as the “AIDA” design:
Selling Skills Online Course
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its capability to remove their discomfort or achieve their wanted condition
Action: give them the chance to purchase
The majority of sales funnels extend these steps throughout numerous pages, processes, e-mails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will clearly execute each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More details on each concept below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has actually expired … But make certain you register, due to the fact that I have huge plans for funnel builders in the works quickly!Selling Skills Online Course
This simple (but reliable) page structure includes all the parts of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there are enough bad marketers out there currently.
Specify with your headlines – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Selling Skills Online Course
You can use a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too good to be true. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond … Customers are doubtful. Social evidence is the very best psychological weapon we have to encourage people.
There is a lot details out there that it is extremely tough to understand which to trust.Selling Skills Online Course
Social evidence offers us an easy way out … if countless individuals have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they have actually made it this far, it means they’re nearly all set to buy. Now you simply require that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is all about.Selling Skills Online Course
Reviews have actually revealed that your product has actually worked for others … however your reader will naturally think:
But what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to assure them with an item assurance.
There are numerous effective formats for warranties:
30+ day refund 110% refund assurance.
Your consumer wishes to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, however so essential.
You need in fact to request for their money and take it!
Here’s where your checkout kind can be found in.
The primary goal of this step is making the process as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of present finest practices. I hope you enjoyed it. Furthermore, it is essential to resolve the concept that a certain tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!