Funnels can be made complex … actually made complex, so complex that many people quit prior to they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Selling Script Online Course
Well, that’s precisely what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool concept, right?Selling Script Online Course
Well, it definitely caught on since Samcart has the ability to charge extremely high costs for this guarantee:
Samcart offers you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey until a purchase is the only logical outcome. Selling Script Online Course
A typical method to do this is what’s referred to as the “AIDA” model:
Selling Script Online Course
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your product and its capability to eliminate their pain or achieve their preferred condition
Action: give them the chance to purchase
Many sales funnels extend these steps across multiple pages, processes, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the full evaluation).
More information on each principle listed below (along with a link to download the whole funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has ended … However make certain you register, because I have huge prepare for funnel builders in the works quickly!Selling Script Online Course
This simple (however effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glance at each part.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the rest of the page.
1.Never lie … seriously – there are enough bad marketers out there currently.
Specify with your headings – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an amusing (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA model.Selling Script Online Course
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too good to be real. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond … Customers are doubtful. Social proof is the very best mental weapon we have to encourage individuals.
There is a lot details out there that it is incredibly difficult to know which to trust.Selling Script Online Course
Social proof gives us a simple escape … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Bold Assurance
If they have actually made it this far, it means they’re almost prepared to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid product guarantee is all about.Selling Script Online Course
Reviews have shown that your item has actually worked for others … but your reader will naturally think:
However what if it just does not work for me?
That’s a natural worry everybody will have, and it’s your job to reassure them with an item warranty.
There are numerous successful formats for guarantees:
30+ day refund 110% cash back assurance.
Your client wants to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, but so important.
You need really to request their cash and take it!
Here’s where your checkout form can be found in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I choose utilizing a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of current finest practices. I hope you enjoyed it. In addition, it is very important to dispel the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!