Funnels can be complicated … truly made complex, so complicated that the majority of people quit prior to they launch their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Selling Products Online Course
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the right structure to transform cold traffic into clients …
Pretty cool concept, right?Selling Products Online Course
Well, it absolutely caught on due to the fact that Samcart has the ability to charge very high prices for this promise:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page builder (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Selling Products Online Course
A typical method to do this is what’s known as the “AIDA” design:
Selling Products Online Course
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its ability to eliminate their pain or achieve their desired condition
Action: give them the opportunity to buy
The majority of sales funnels extend these actions throughout several pages, processes, emails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly carry out each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept listed below (along with a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually ended … However make certain you register, because I have big prepare for funnel home builders in the works soon!Selling Products Online Course
This easy (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it requires improvement.
The One Page Funnel’s best headlines make a huge promise/bold claim that you will support and support in the remainder of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Be specific with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to achieve a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate emotion through video than text.
Plus, cold visitors are more likely to see an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.Selling Products Online Course
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be true. That’s where the next element is available in.
3. Consumer Reviews in 2019 and beyond … Consumers are doubtful. Social proof is the best mental weapon we need to encourage people.
There is a lot details out there that it is incredibly tough to know which to trust.Selling Products Online Course
Social evidence gives us a simple way out … if countless people have currently trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Bold Warranty
If they have actually made it this far, it suggests they’re almost prepared to purchase. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.Selling Products Online Course
Reviews have actually shown that your product has actually worked for others … however your reader will naturally think:
But what if it just does not work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product guarantee.
There are a number of effective formats for guarantees:
30+ day refund 110% refund warranty.
Your customer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, but so essential.
You need actually to ask for their cash and take it!
Here’s where your checkout form can be found in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not ask for 40 information points that you do not require.
Do not want to deliver anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I choose utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an overview of present best practices. I hope you enjoyed it. Moreover, it is necessary to dispel the idea that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!