Funnels can be complicated … actually complicated, so complicated that most people quit prior to they release their first real project. What if you could streamline this and put a sales funnel on a single page? Selling Online Courses WordPress
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Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the best structure to transform cold traffic into clients …
Pretty cool concept, right?Selling Online Courses WordPress
Well, it absolutely caught on since Samcart is able to charge extremely high prices for this pledge:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Since it takes them through a journey up until a purchase is the only logical outcome. Selling Online Courses WordPress
A common method to do this is what’s referred to as the “AIDA” design:
Selling Online Courses WordPress
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the promise of your item and its ability to eliminate their pain or attain their wanted condition
Action: provide the opportunity to purchase
Most sales funnels extend these actions throughout numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly carry out each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will construct the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More information on each idea listed below (along with a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has actually ended … But make sure you sign up, due to the fact that I have huge plans for funnel builders in the works quickly!Selling Online Courses WordPress
This easy (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there suffice lousy marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Selling Online Courses WordPress
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next part can be found in.
3. Consumer Reviews in 2019 and beyond … Customers are hesitant. Social proof is the best psychological weapon we need to convince people.
There is so much info out there that it is incredibly tough to know which to trust.Selling Online Courses WordPress
Social proof gives us a simple way out … if countless people have already trusted you and they still look happy … then it’s most likely a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it indicates they’re practically prepared to buy. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid product assurance is all about.Selling Online Courses WordPress
Testimonials have actually revealed that your product has worked for others … but your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your task to reassure them with a product guarantee.
There are numerous effective formats for service warranties:
30+ day cash back 110% cash back assurance.
Your customer wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, however so important.
You need in fact to request for their money and take it!
Here’s where your checkout form comes in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 step checkout procedure to separate the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial gave you a summary of present best practices. I hope you enjoyed it. In addition, it’s important to eliminate the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!