Funnels can be made complex … actually made complex, so complicated that most people quit prior to they release their very first real project. What if you could streamline this and put a sales funnel on a single page? Selling Online Courses Platform
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can design a single websites with the right structure to convert cold traffic into clients …
Pretty cool idea, right?Selling Online Courses Platform
Well, it definitely caught on since Samcart is able to charge exceptionally high rates for this promise:
Samcart gives you 18+ templates to assist you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the cost.
In fact, utilizing Cartflows and your preferred WordPress page builder (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Selling Online Courses Platform
A typical way to do this is what’s known as the “AIDA” design:
Selling Online Courses Platform
In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to remove their pain or attain their desired condition
Action: give them the opportunity to purchase
Most sales funnels extend these actions throughout multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly carry out each of these actions. Let’s have a look at what such a page looks like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More details on each concept listed below (along with a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has expired … However make certain you sign up, since I have big prepare for funnel builders in the works soon!Selling Online Courses Platform
This basic (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to accomplish a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Selling Online Courses Platform
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond … Customers are hesitant. Social proof is the best psychological weapon we have to encourage people.
There is a lot details out there that it is incredibly hard to understand which to trust.Selling Online Courses Platform
Social evidence provides us an easy escape … if countless individuals have actually already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Guarantee
If they’ve made it this far, it indicates they’re almost all set to purchase. Now you simply require that last small touch to make them purchase …
Which’s what a rock-solid item warranty is all about.Selling Online Courses Platform
Testimonials have revealed that your product has worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everybody will have, and it’s your task to reassure them with an item assurance.
There are a number of effective formats for guarantees:
30+ day money back 110% refund warranty.
Your customer wants to be assured that you will still support them as soon as you have their money.
5. A clear, basic call to action.
This part is simple, however so essential.
You require in fact to request their money and take it!
Here’s where your checkout kind can be found in.
The primary goal of this step is making the process as simple as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This guide provided you an introduction of present best practices. I hope you enjoyed it. Furthermore, it is necessary to dispel the concept that a certain tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!