Funnels can be made complex … truly made complex, so complicated that the majority of people give up prior to they introduce their very first real project. What if you could streamline this and put a sales funnel on a single page? Selling Online Courses Irs Classify
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the right structure to convert cold traffic into customers …
Pretty cool concept, right?Selling Online Courses Irs Classify
Well, it definitely caught on because Samcart has the ability to charge incredibly high rates for this promise:
Samcart offers you 18+ templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.
In fact, utilizing Cartflows and your favorite WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Selling Online Courses Irs Classify
A common method to do this is what’s called the “AIDA” model:
Selling Online Courses Irs Classify
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your item and its ability to eliminate their discomfort or accomplish their preferred condition
Action: provide the chance to buy
Most sales funnels extend these actions across numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly carry out each of these steps. Let’s take a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete evaluation).
More information on each idea below (in addition to a link to download the entire funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has ended … However make sure you sign up, due to the fact that I have big plans for funnel contractors in the works quickly!Selling Online Courses Irs Classify
This basic (however effective) page structure consists of all the elements of the One Page Funnel. Let’s take a quick look at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.Selling Online Courses Irs Classify
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next component comes in.
3. Customer Testimonials in 2019 and beyond … Customers are doubtful. Social evidence is the very best mental weapon we need to convince people.
There is a lot info out there that it is incredibly tough to understand which to trust.Selling Online Courses Irs Classify
Social proof offers us an easy escape … if thousands of individuals have actually already trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Strong Assurance
If they have actually made it this far, it implies they’re nearly ready to buy. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid item warranty is all about.Selling Online Courses Irs Classify
Testimonials have revealed that your item has worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everybody will have, and it’s your job to assure them with an item assurance.
There are numerous successful formats for service warranties:
30+ day refund 110% cash back guarantee.
Your customer wants to be assured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is simple, however so crucial.
You require actually to request their cash and take it!
Here’s where your checkout type is available in.
The primary goal of this step is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout procedure to break up the order form and make the user seem like they are advancing through checkout.
Where should we go next?
This tutorial provided you a summary of current best practices. I hope you enjoyed it. Furthermore, it is necessary to resolve the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!