Funnels can be made complex … really made complex, so complex that many people give up before they release their first genuine project. What if you could streamline this and put a sales funnel on a single page? Selling Online Courses In China
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single websites with the best structure to convert cold traffic into clients …
Pretty cool idea, right?Selling Online Courses In China
Well, it definitely caught on because Samcart is able to charge extremely high costs for this promise:
Samcart offers you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.
In fact, using Cartflows and your preferred WordPress page home builder (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome. Selling Online Courses In China
A typical way to do this is what’s called the “AIDA” design:
Selling Online Courses In China
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your item and its ability to eliminate their pain or accomplish their preferred condition
Action: give them the opportunity to buy
The majority of sales funnels extend these actions throughout multiple pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will clearly execute each of these actions. Let’s take a look at what such a page looks like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each principle below (in addition to a link to download the entire funnel!).
Get the whole funnel totally free????
The totally free One Page Funnel has actually ended … But make sure you register, since I have huge prepare for funnel home builders in the works quickly!Selling Online Courses In China
This basic (but efficient) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each component.
Here’s a quick breakdown of the significant parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
1.Never lie … seriously – there suffice bad marketers out there already.
Be specific with your headings – do not just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to develop trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.Selling Online Courses In China
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be real. That’s where the next component can be found in.
3. Customer Testimonials in 2019 and beyond … Consumers are hesitant. Social proof is the best psychological weapon we need to convince people.
There is a lot information out there that it is exceptionally hard to understand which to trust.Selling Online Courses In China
Social proof provides us an easy way out … if countless people have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they have actually made it this far, it indicates they’re nearly all set to purchase. Now you just need that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is everything about.Selling Online Courses In China
Testimonials have shown that your product has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product guarantee.
There are a number of effective formats for guarantees:
30+ day refund 110% cash back guarantee.
Your customer wants to be reassured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, but so essential.
You need actually to request their cash and take it!
Here’s where your checkout kind is available in.
The primary objective of this action is making the procedure as simple as possible for your users.
Do not request 40 information points that you do not require.
Do not want to ship anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial offered you a summary of present best practices. I hope you enjoyed it. Additionally, it is very important to resolve the idea that a particular tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!