Funnels can be complicated … truly complicated, so complicated that most people give up before they release their very first real project. What if you could simplify this and put a sales funnel on a single page? Selling Online Courses In Buford Georgia
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Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?Selling Online Courses In Buford Georgia
Well, it certainly caught on due to the fact that Samcart is able to charge extremely high costs for this guarantee:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a fraction of the cost.
In fact, utilizing Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Due to the fact that it takes them through a journey till a purchase is the only logical outcome. Selling Online Courses In Buford Georgia
A typical method to do this is what’s called the “AIDA” model:
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In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the guarantee of your item and its capability to remove their discomfort or achieve their wanted condition
Action: give them the chance to purchase
The majority of sales funnels extend these steps throughout multiple pages, procedures, e-mails, and so on
The primary claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the full review).
More information on each idea listed below (in addition to a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually expired … However make certain you register, since I have big plans for funnel contractors in the works quickly!Selling Online Courses In Buford Georgia
This basic (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to capture the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Some ideas:
1.Never lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headlines – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to see an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA model.Selling Online Courses In Buford Georgia
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too excellent to be true. That’s where the next part can be found in.
3. Client Reviews in 2019 and beyond … Clients are skeptical. Social evidence is the best psychological weapon we have to encourage people.
There is so much info out there that it is incredibly tough to understand which to trust.Selling Online Courses In Buford Georgia
Social evidence offers us an easy escape … if countless people have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they’ve made it this far, it suggests they’re nearly prepared to purchase. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid item assurance is everything about.Selling Online Courses In Buford Georgia
Testimonials have shown that your product has worked for others … however your reader will naturally believe:
But what if it simply doesn’t work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with a product assurance.
There are a number of successful formats for service warranties:
30+ day money back 110% cash back assurance.
Your customer wants to be assured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, but so important.
You need actually to request for their cash and take it!
Here’s where your checkout form can be found in.
The main objective of this step is making the process as simple as possible for your users.
Do not request for 40 information points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I choose using a 2 step checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you an introduction of present finest practices. I hope you enjoyed it. Moreover, it is very important to eliminate the idea that a specific tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!