Funnels can be complicated … actually made complex, so complex that the majority of people give up before they launch their very first real project. What if you could simplify this and put a sales funnel on a single page? Selling Online Courses Free
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Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the best structure to transform cold traffic into consumers …
Pretty cool idea, right?Selling Online Courses Free
Well, it absolutely caught on because Samcart is able to charge incredibly high prices for this promise:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the cost.
In fact, using Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Selling Online Courses Free
A typical way to do this is what’s referred to as the “AIDA” model:
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In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its capability to eliminate their discomfort or accomplish their preferred condition
Action: give them the chance to buy
The majority of sales funnels extend these actions across multiple pages, procedures, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly perform each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the creation process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each principle listed below (in addition to a link to download the entire funnel!).
Get the whole funnel totally free????
The free One Page Funnel has actually expired … However ensure you register, since I have huge plans for funnel contractors in the works quickly!Selling Online Courses Free
This easy (but effective) page structure consists of all the elements of the One Page Funnel. Let’s take a glimpse at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to capture the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s best headlines make a big promise/bold claim that you will support and support in the rest of the page.
1.Never lie … seriously – there suffice crappy online marketers out there already.
Specify with your headings – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to achieve a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an entertaining (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Selling Online Courses Free
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your item can sound too good to be real. That’s where the next element can be found in.
3. Client Reviews in 2019 and beyond … Consumers are hesitant. Social evidence is the very best mental weapon we need to persuade individuals.
There is so much info out there that it is exceptionally hard to know which to trust.Selling Online Courses Free
Social proof provides us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this extremely well.
4. A Vibrant Assurance
If they have actually made it this far, it suggests they’re almost prepared to purchase. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.Selling Online Courses Free
Reviews have shown that your product has worked for others … but your reader will naturally think:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to reassure them with an item guarantee.
There are numerous successful formats for service warranties:
30+ day money back 110% refund assurance.
Your consumer wishes to be assured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, but so essential.
You need in fact to request their cash and take it!
Here’s where your checkout form can be found in.
The primary goal of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Don’t want to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of present best practices. I hope you enjoyed it. In addition, it is very important to dispel the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!