Funnels can be made complex … truly made complex, so complicated that the majority of people quit before they release their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Selling Online Course To Make Money
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can create a single web page with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?Selling Online Course To Make Money
Well, it definitely caught on due to the fact that Samcart has the ability to charge incredibly high rates for this guarantee:
Samcart gives you 18+ templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey up until a purchase is the only logical outcome. Selling Online Course To Make Money
A common method to do this is what’s known as the “AIDA” design:
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In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the pledge of your product and its ability to eliminate their pain or attain their desired condition
Action: provide the opportunity to purchase
Most sales funnels extend these actions throughout numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will clearly carry out each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the development process. We will develop the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete evaluation).
More details on each idea listed below (along with a link to download the entire funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has ended … However ensure you register, due to the fact that I have huge prepare for funnel contractors in the works soon!Selling Online Course To Make Money
This basic (however effective) page structure includes all the parts of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the rest of the page.
1.Never lie … seriously – there are enough crappy marketers out there already.
Specify with your headlines – do not just say “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.Selling Online Course To Make Money
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too excellent to be real. That’s where the next element can be found in.
3. Consumer Testimonials in 2019 and beyond … Consumers are skeptical. Social evidence is the very best mental weapon we have to convince individuals.
There is so much information out there that it is exceptionally hard to know which to trust.Selling Online Course To Make Money
Social proof provides us an easy way out … if countless people have actually already trusted you and they still look happy … then it’s probably a sure thing.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Guarantee
If they have actually made it this far, it indicates they’re almost ready to buy. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid product assurance is everything about.Selling Online Course To Make Money
Testimonials have revealed that your item has worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to assure them with a product warranty.
There are several successful formats for guarantees:
30+ day cash back 110% money back warranty.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, simple call to action.
This part is basic, however so essential.
You need really to request for their money and take it!
Here’s where your checkout type is available in.
The main objective of this action is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not need.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout procedure to break up the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This tutorial provided you an overview of current best practices. I hope you enjoyed it. Moreover, it is very important to dispel the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!