Funnels can be complicated … actually made complex, so complex that many people quit before they introduce their first genuine project. What if you could simplify this and put a sales funnel on a single page? Selling Online Career Courses
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?Selling Online Career Courses
Well, it definitely caught on due to the fact that Samcart is able to charge exceptionally high rates for this pledge:
Samcart provides you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the price.
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Due to the fact that it takes them through a journey until a purchase is the only logical outcome. Selling Online Career Courses
A typical way to do this is what’s called the “AIDA” design:
Selling Online Career Courses
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its ability to remove their discomfort or achieve their wanted condition
Action: give them the opportunity to purchase
A lot of sales funnels extend these actions across several pages, procedures, emails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly execute each of these steps. Let’s take a look at what such a page appears like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More information on each idea below (along with a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … However make sure you sign up, because I have big plans for funnel home builders in the works quickly!Selling Online Career Courses
This easy (but efficient) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. An Engaging Heading
The whole point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice crappy online marketers out there already.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to view an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.Selling Online Career Courses
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your product can sound too excellent to be real. That’s where the next part is available in.
3. Client Reviews in 2019 and beyond … Consumers are hesitant. Social evidence is the very best mental weapon we have to persuade people.
There is a lot details out there that it is extremely difficult to understand which to trust.Selling Online Career Courses
Social proof offers us a simple escape … if thousands of people have currently trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you achieve this effectively.
4. A Strong Warranty
If they’ve made it this far, it implies they’re almost ready to purchase. Now you simply need that last small touch to make them buy …
And that’s what a rock-solid product assurance is all about.Selling Online Career Courses
Testimonials have actually shown that your item has worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?
That’s a natural worry everyone will have, and it’s your task to reassure them with an item warranty.
There are several effective formats for guarantees:
30+ day refund 110% cash back assurance.
Your client wishes to be reassured that you will still support them once you have their money.
5. A clear, easy call to action.
This part is simple, however so essential.
You require actually to ask for their money and take it!
Here’s where your checkout form can be found in.
The primary goal of this action is making the process as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Do not wish to deliver anything? Then you do not require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it is very important to resolve the idea that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!