Funnels can be complicated … truly made complex, so complex that most people quit prior to they release their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Selling Multiple Items Samcart
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?Selling Multiple Items Samcart
Well, it definitely caught on because Samcart is able to charge extremely high rates for this pledge:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Selling Multiple Items Samcart
A typical way to do this is what’s referred to as the “AIDA” model:
Selling Multiple Items Samcart
In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its ability to remove their pain or achieve their wanted condition
Action: provide the opportunity to purchase
Most sales funnels extend these actions across multiple pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step summary of the production procedure. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the complete review).
More details on each idea below (along with a link to download the entire funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has actually ended … However ensure you register, since I have huge prepare for funnel home builders in the works soon!Selling Multiple Items Samcart
This basic (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
1.Never lie … seriously – there suffice crappy online marketers out there already.
Be specific with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid beginning point is “How to achieve a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to see an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.Selling Multiple Items Samcart
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next component can be found in.
3. Client Reviews in 2019 and beyond … Consumers are skeptical. Social proof is the best psychological weapon we have to encourage individuals.
There is a lot info out there that it is exceptionally tough to understand which to trust.Selling Multiple Items Samcart
Social evidence offers us an easy escape … if thousands of people have actually already trusted you and they still look happy … then it’s probably a safe bet.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they’ve made it this far, it indicates they’re almost ready to buy. Now you simply require that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is everything about.Selling Multiple Items Samcart
Testimonials have revealed that your item has worked for others … however your reader will naturally think:
However what if it simply does not work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product guarantee.
There are several successful formats for warranties:
30+ day money back 110% refund warranty.
Your customer wishes to be reassured that you will still support them as soon as you have their money.
5. A clear, easy call to action.
This part is basic, however so important.
You need in fact to request their money and take it!
Here’s where your checkout kind is available in.
The main objective of this step is making the procedure as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This guide provided you a summary of present best practices. I hope you enjoyed it. Furthermore, it’s important to dispel the idea that a particular tool is required to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!