Funnels can be made complex … really made complex, so complex that the majority of people quit prior to they release their very first real campaign. What if you could simplify this and put a sales funnel on a single page? Selling Luxury Travel Dean Hovarth Online Course Free Download
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Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s start.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can develop a single websites with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?Selling Luxury Travel Dean Hovarth Online Course Free Download
Well, it definitely caught on because Samcart is able to charge extremely high prices for this guarantee:
Samcart offers you 18+ design templates to assist you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be replicated at a portion of the rate.
In fact, using Cartflows and your favorite WordPress page builder (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glance at why sales funnels work.
Since it takes them through a journey till a purchase is the only logical outcome. Selling Luxury Travel Dean Hovarth Online Course Free Download
A typical method to do this is what’s called the “AIDA” model:
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In this particular order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Encourage them of the pledge of your item and its capability to remove their discomfort or attain their preferred condition
Action: provide the chance to purchase
A lot of sales funnels extend these actions across numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly perform each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More information on each idea below (along with a link to download the whole funnel!).
Get the entire funnel totally free????
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This easy (however reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a quick look at each element.
Here’s a fast breakdown of the significant elements of the One Page Funnel:
1. A Compelling Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the remainder of the page.
Some pointers:
Never ever lie … seriously – there are enough bad online marketers out there already.
Specify with your headings – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [desired state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an amusing (and instructional) video than they are to review 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.Selling Luxury Travel Dean Hovarth Online Course Free Download
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be real. That’s where the next component is available in.
3. Consumer Testimonials in 2019 and beyond … Customers are hesitant. Social proof is the very best psychological weapon we have to convince people.
There is so much info out there that it is exceptionally tough to understand which to trust.Selling Luxury Travel Dean Hovarth Online Course Free Download
Social proof gives us an easy way out … if thousands of people have already trusted you and they still look happy … then it’s probably a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Strong Guarantee
If they’ve made it this far, it implies they’re practically ready to purchase. Now you simply need that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.Selling Luxury Travel Dean Hovarth Online Course Free Download
Reviews have shown that your product has actually worked for others … however your reader will naturally believe:
But what if it simply does not work for me?
That’s a natural worry everybody will have, and it’s your task to assure them with an item warranty.
There are a number of successful formats for service warranties:
30+ day cash back 110% refund warranty.
Your customer wishes to be assured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, but so important.
You require in fact to request for their cash and take it!
Here’s where your checkout type comes in.
The main objective of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I choose using a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Where should we go next?
This tutorial provided you an overview of existing best practices. I hope you enjoyed it. Moreover, it’s important to eliminate the idea that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!