Funnels can be made complex … really made complex, so complicated that many people quit before they launch their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Selling Luxury Travel Dean Horvath Online Course Free Download
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get going.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?Selling Luxury Travel Dean Horvath Online Course Free Download
Well, it definitely caught on due to the fact that Samcart is able to charge incredibly high prices for this promise:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the price.
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.
Because it takes them through a journey until a purchase is the only logical outcome. Selling Luxury Travel Dean Horvath Online Course Free Download
A typical method to do this is what’s known as the “AIDA” model:
Selling Luxury Travel Dean Horvath Online Course Free Download
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its ability to eliminate their pain or accomplish their preferred condition
Action: give them the opportunity to buy
Many sales funnels extend these steps across numerous pages, processes, emails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly carry out each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?
Follow this tutorial to get a step by step summary of the production process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full review).
More details on each principle listed below (as well as a link to download the whole funnel!).
Get the whole funnel free of charge????
The complimentary One Page Funnel has actually expired … However make certain you sign up, since I have big plans for funnel builders in the works soon!Selling Luxury Travel Dean Horvath Online Course Free Download
This simple (however effective) page structure consists of all the components of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the significant parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice crappy marketers out there already.
Be specific with your headlines – don’t simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and academic) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA model.Selling Luxury Travel Dean Horvath Online Course Free Download
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next element comes in.
3. Consumer Reviews in 2019 and beyond … Clients are skeptical. Social proof is the best psychological weapon we need to persuade individuals.
There is so much information out there that it is extremely challenging to understand which to trust.Selling Luxury Travel Dean Horvath Online Course Free Download
Social evidence gives us an easy way out … if countless individuals have actually already trusted you and they still look happy … then it’s most likely a safe bet.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this effectively.
4. A Strong Assurance
If they have actually made it this far, it suggests they’re practically all set to purchase. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid product warranty is all about.Selling Luxury Travel Dean Horvath Online Course Free Download
Testimonials have actually revealed that your product has worked for others … but your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural worry everyone will have, and it’s your job to reassure them with a product guarantee.
There are a number of effective formats for service warranties:
30+ day refund 110% refund assurance.
Your consumer wishes to be reassured that you will still support them once you have their money.
5. A clear, simple call to action.
This part is simple, but so important.
You require actually to request for their cash and take it!
Here’s where your checkout kind comes in.
The primary objective of this action is making the process as easy as possible for your users.
Do not request 40 information points that you do not need.
Don’t wish to deliver anything? Then you do not require their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 action checkout procedure to separate the order form and make the user feel like they are progressing through checkout.
Where should we go next?
This tutorial gave you a summary of current finest practices. I hope you enjoyed it. In addition, it is essential to resolve the idea that a certain tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the queue!