Funnels can be made complex … actually complicated, so complicated that the majority of people give up before they release their very first genuine campaign. What if you could streamline this and put a sales funnel on a single page? Selling Courses Online Royalties
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Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s get started.
What is the one-page funnel?
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the ideal structure to convert cold traffic into customers …
Pretty cool concept, right?Selling Courses Online Royalties
Well, it certainly caught on due to the fact that Samcart has the ability to charge extremely high rates for this promise:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page home builder (or perhaps simply Gutenberg).
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Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Selling Courses Online Royalties
A typical way to do this is what’s referred to as the “AIDA” model:
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In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Persuade them of the guarantee of your product and its ability to eliminate their pain or attain their preferred condition
Action: provide the opportunity to purchase
Most sales funnels extend these actions across several pages, processes, emails, etc
The primary claim of the one-page funnel is to reduce the process to a single page.
An effective page will clearly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel utilizing Cartflows and Thrive Architect?
Follow this tutorial to get a step by step overview of the creation process. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – check out the complete review).
More details on each idea below (along with a link to download the whole funnel!).
Get the entire funnel totally free????
The totally free One Page Funnel has actually ended … However make certain you sign up, because I have big plans for funnel builders in the works quickly!Selling Courses Online Royalties
This simple (however reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and support in the remainder of the page.
1.Never lie … seriously – there suffice crappy online marketers out there currently.
Specify with your headings – do not just state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to see an amusing (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA model.Selling Courses Online Royalties
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be true. That’s where the next element comes in.
3. Consumer Testimonials in 2019 and beyond … Customers are hesitant. Social proof is the very best mental weapon we have to encourage people.
There is a lot details out there that it is incredibly hard to know which to trust.Selling Courses Online Royalties
Social proof provides us a simple way out … if countless people have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Assurance
If they’ve made it this far, it suggests they’re nearly all set to purchase. Now you just need that last small touch to make them buy …
Which’s what a rock-solid item guarantee is everything about.Selling Courses Online Royalties
Reviews have actually shown that your product has actually worked for others … however your reader will naturally believe:
However what if it simply does not work for me?
That’s a natural fear everybody will have, and it’s your task to assure them with a product guarantee.
There are numerous successful formats for warranties:
30+ day refund 110% refund guarantee.
Your customer wants to be reassured that you will still support them as soon as you have their money.
5. A clear, simple call to action.
This part is easy, however so crucial.
You need actually to request for their cash and take it!
Here’s where your checkout type is available in.
The primary objective of this action is making the process as simple as possible for your users.
Do not request for 40 data points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was constantly a weakness of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide gave you a summary of existing best practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the idea that a certain tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!