Funnels can be complicated … really made complex, so complex that the majority of people quit before they release their very first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Selling College Courses Online
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Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s begin.
What is the one-page funnel?
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the right structure to transform cold traffic into clients …
Pretty cool concept, right?Selling College Courses Online
Well, it certainly caught on due to the fact that Samcart is able to charge exceptionally high rates for this promise:
Samcart offers you 18+ design templates to help you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be duplicated at a portion of the cost.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
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Why does the one page funnel work?
Let’s take a peek at why sales funnels work.
Because it takes them through a journey till a purchase is the only logical outcome. Selling College Courses Online
A typical way to do this is what’s known as the “AIDA” model:
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In this particular order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its ability to remove their discomfort or accomplish their wanted condition
Action: give them the opportunity to buy
Many sales funnels extend these steps throughout several pages, processes, emails, and so on
The primary claim of the one-page funnel is to reduce the process to a single page.
A successful page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?
Follow this tutorial to get a step by step introduction of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each concept below (as well as a link to download the whole funnel!).
Get the whole funnel for free????
The complimentary One Page Funnel has ended … However ensure you sign up, since I have huge plans for funnel contractors in the works quickly!Selling College Courses Online
This basic (but reliable) page structure includes all the components of the One Page Funnel. Let’s take a peek at each component.
Here’s a fast breakdown of the major components of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will back up and support in the rest of the page.
Some pointers:
1.Never lie … seriously – there are enough crappy online marketers out there currently.
Be specific with your headlines – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is crucial to the one page funnel – it’s simpler to construct trust and communicate feeling through video than text.
Plus, cold visitors are more likely to view an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.Selling College Courses Online
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be true. That’s where the next component can be found in.
3. Consumer Reviews in 2019 and beyond … Consumers are doubtful. Social evidence is the very best psychological weapon we need to convince people.
There is a lot information out there that it is extremely hard to know which to trust.Selling College Courses Online
Social proof provides us an easy way out … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they have actually made it this far, it implies they’re nearly all set to purchase. Now you just need that last small touch to make them purchase …
And that’s what a rock-solid item assurance is everything about.Selling College Courses Online
Testimonials have actually shown that your item has actually worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?
That’s a natural fear everyone will have, and it’s your job to reassure them with a product guarantee.
There are numerous effective formats for guarantees:
30+ day money back 110% refund guarantee.
Your consumer wants to be assured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, however so crucial.
You require in fact to request for their cash and take it!
Here’s where your checkout form is available in.
The main goal of this action is making the process as easy as possible for your users.
Do not request for 40 data points that you do not need.
Do not wish to ship anything? Then you don’t need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user feel like they are advancing through checkout.
Where should we go next?
This guide offered you an introduction of present best practices. I hope you enjoyed it. Furthermore, it is essential to eliminate the concept that a particular tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!